GP at BOOM 4 Guatemala: Shaping Strategies for Urban Redevelopment
Publication Date: 12/9/2024
Reading Time: 4 minutes
On November 21, BOOOM 4 Guatemala brought together key players in the real estate sector for a strategic event organized by URBOP in Guatemala. This gathering became a pivotal platform for analyzing and discussing the latest trends in Real Estate, uniting developers, construction companies, architects, and urban planners to envision the future of the industry in the region.
The event focused on strategies addressing economics, infrastructure, human resources, and urban policies. BOOOM 4 Guatemala championed projects that not only create economic value but also foster diverse urban experiences and strengthen social connections within built environments.
According to data from CentroAmérica 360, Guatemala’s real estate market is projected to mobilize over USD 1.3 billion by 2028, a forecast that set the stage for insightful discussions throughout the event.
Ricardo Fernández, Business Development Manager for the Americas at the Studio, delivered a compelling presentation as an international speaker titled “Cities in Transformation: Opportunities for Redevelopment.” In his talk, Fernández examined how the revitalization of underutilized urban areas can be seamlessly integrated into real estate development through innovative architectural redevelopment strategies. He highlighted the critical role of adaptive architecture in repurposing and optimizing existing infrastructure, enabling efficient resource management while reducing environmental impact.
Fernández underscored that these projects not only advance sustainability but also create meaningful social and economic value. He emphasized the importance of addressing key factors from the earliest planning stages, including integration with the urban fabric, the responsible use of materials and resources, and the adoption of energy-efficient solutions.
In Guatemala’s current context, where nearshoring is driving demand for industrial and logistical infrastructure, these strategies are more relevant than ever.
Another key topic was the challenges faced by mixed-use developments in the region, particularly in achieving profitability from the planning stages. Discussions centered on how real estate projects can balance community needs with the return-on-investment expectations of developers and investors.
BOOOM 4 Guatemala underscored the importance of embedding strategic and technical approaches that prioritize urban redevelopment and sustainable design as cornerstones of real estate development. The event solidified its role as a space for meaningful dialogue, where industry leaders exchanged ideas and solutions to address current challenges and seize emerging opportunities.
