GP at BOOM 4 Guatemala: Shaping Strategies for Urban Redevelopment

On Thursday, November 21, BOOM 4 Guatemala will bring together key players in the real estate sector at Fontanabella HQ, Guatemala. Organized by the consultancy firm URBOP, this event serves as a platform for analyzing trends and discussing the future of real estate development in the region. Developers, construction companies, architects, and urban planners will convene to explore innovative solutions and address pressing challenges in the industry. 

The event will focus on strategies involving economic trends, infrastructure development, human resources, and urban policy. BOOM 4 Guatemala is designed to promote projects that not only deliver economic value but also create platforms that integrate diverse urban experiences and foster meaningful social connections. According to CentroAmérica 360, Guatemala’s real estate market is expected to generate over USD 1.3 billion by 2028, highlighting the sector's growing significance. 

Ricardo Fernández, Head of Business Development at Gómez Platero, will participate as an international speaker with his presentation, “Transforming Cities: Opportunities for Redevelopment.” His talk will delve into the revitalization of underutilized urban areas through architectural redevelopment strategies. He will highlight adaptive architecture as a critical tool for repurposing and optimizing existing infrastructure, enabling efficient resource management and reducing environmental impact. The presentation will also address how redevelopment projects can simultaneously create social and economic value by focusing on key elements such as integration with the urban fabric, sustainable use of materials and resources, and energy efficiency. These factors are particularly relevant in contexts like Guatemala, where nearshoring is driving increased demand for industrial and logistical infrastructure. 

The event will also tackle the challenges of mixed-use developments, particularly in achieving profitability during the planning stages. Discussions will explore how these projects can balance community needs with investor and developer expectations, ensuring long-term success. 

BOOM 4 Guatemala emphasizes the importance of incorporating strategic and technical approaches to urban redevelopment and sustainable design. The event offers a unique opportunity for industry leaders to engage in focused, technical discussions on addressing current market challenges and capitalizing on emerging opportunities in the region.