GP at Expo Real Estate MX 2025: New Frontiers in Real Estate
Reading time: 5 min
Published on March 5, 2025
On February 26 and 27, the Hotel Camino Real in Polanco, Mexico City, became the epicenter of the real estate sector with a new edition of Expo Real Estate MX 2025. This event, established as a key industry reference, brought together the market’s leading players in a space dedicated to networking, business, and professional development.
Organized by S&G, the event combined a commercial exhibition, a specialized congress, and a series of workshops designed to encourage real estate investment and analyze the trends redefining urban and architectural development in the region.
With over 70 booths from local and international companies and 400 investment opportunities from Mexico, the United States, and Latin America, the exhibition positioned itself as a strategic space for business generation. Spanning more than 4,000 square meters, the event welcomed over 5,000 visitors, reaffirming its role as a key meeting point for developers, investors, architects, and urban planners.
Beyond serving as a platform for showcasing projects and investment opportunities, Expo Real Estate MX 2025 stood out as a forum for discussing real estate market dynamics. Through more than 50 workshops, industry leaders presented market analyses, financing strategies, and urban development models shaping the evolution of real estate in the region.
Check out our participation in the latest edition of EXPO Real Estate Argentina.
The Expo Real Estate MX Congress featured over 80 speakers who shared their strategic vision for the sector’s future. Key topics included the transformation of urban environments, sustainability in real estate development, and new technologies applied to architecture and construction. With an audience of over 1,000 attendees, the congress became a space for reflection on the challenges and opportunities facing the market in an ever-evolving context.
Santiago Pérez, Head of International Business Development at the firm, presented the talk "New Frontiers in Real Estate: Driving Innovation." He explored the complexity of square meter valuation from two perspectives: the developer’s, based on costs and profit margins, and the end user’s, who perceives it in terms of price and livable space. To bridge this gap, he introduced the concept of the "improper point." The talk also examined the evolution of real estate design, from traditional models prioritizing private spaces to the introduction of amenities, which increased maintenance costs. As a solution, he proposed transforming these areas into functional units within mixed-use projects, offering greater flexibility and market adaptability.
The presentation emphasized that the future of the sector lies in mixed-use developments, where common spaces should be the central focus and designed with flexibility. It also highlighted the importance of integrating developments with the city through plazas, parks, and public transportation connections. In conclusion, three key ideas were underscored: common spaces should foster social interaction, projects should be conceived as residential territories rather than isolated units, and buildings should serve as platforms for community and business development.
According to consulting firm Softec, the Mexican real estate sector is projected to see an investment of 652 billion pesos (approximately 32 billion dollars) in 2025, with an estimated annual growth of 15%, according to AMEFIBRA. Factors such as the relocation of foreign companies (nearshoring) and the development of 150 urban hubs promoted by the federal government were identified as key drivers of sector growth.
In a context where urban planning and real estate investment play a crucial role in shaping the cities of the future, Expo Real Estate MX 2025 reaffirmed its importance as a fundamental event for professional development and the creation of strategic alliances in the industry.
