GP at REBS Baja California: Nearshoring and Mixed-Use Developments
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On May 9th, the 2024 edition of REBS Baja California, organized by Inmobiliare, took place at the Quartz Hotel in Tijuana. The event gathered real estate experts to discuss trends, challenges, and opportunities in the medical, industrial, and residential tourism sectors. In 2023, Tijuana's industrial real estate market saw significant growth, driven by low vacancy rates, attributed to the ongoing impact of nearshoring in northern Mexico. Tijuana's strategic location has been crucial in attracting investments, recording 34 transactions that absorbed 4.11 million square feet of available space by the end of the year, according to Market Analysis.
The event covered key topics in real estate development and innovation, with discussions on the evolution of housing prices at the border, and the perspectives and challenges of Baja California's real estate market, particularly in vertical and mixed-use development. It also highlighted the significant growth potential and increased participation in projects in the Baja California region due to current geopolitical factors. Additionally, the medical tourism industry was explored from a real estate perspective, emphasizing its potential as a billion-dollar industry and its implications for associated infrastructure. Other topics included the transformative impact of architecture, technology in marketing properties to foreign clients, and the latest trends in real estate financing and marketing. Strategies and challenges for developing industrial parks, nearshoring, resource optimization in construction and development, and innovations in real estate logistics and technology applied to distribution centers were also discussed.
In this context, Santiago Pérez, an architect in the firm's Business Development area, delivered a talk titled "Nearshoring and Mixed-Use: Strategic Synergy for Urban Activation." He analyzed how integrating nearshoring and mixed-use developments can transform communities, generating widespread urban, economic, and social benefits. This synergy not only meets the needs of the nearshoring sector but also promotes the creation of new centralities, the expansion of services, and the revitalization of the urban fabric, enriching the community as a whole.
REBS Tijuana brought together 25 speakers and 200 attendees for a day of networking, training, and updates on the latest in investments, transformation, sustainability, creativity, innovation, and change in the sector.
